Start Your Journey – Choose a Plan
Find the Plan That Fits You Best
No matter your size — freelancer, startup, or enterprise we’ve got the right plan to help you grow.
10%
20%
Standard
Key Features Small Businesses Need to Kickstart WhatsApp Marketing
- Contact Limit (5000)
- CloudAPI Limit (1)
- Template Limit (20)
- Live Chat
- Bulk Message
- Keyword Chatbot
- Unlimited Service Conversations
- Email Support Only
Growth
Essential Tools for Growing Teams to Scale WhatsApp Engagement
- Agent System (5 Accounts)
- Contact Limit (25000)
- CloudAPI Limit (1)
- Template Limit (100)
- Live Chat
- Bulk Message
- Chatbot
- Unlimited Service Conversations
- Remote Desktop & Call Support Only
Scale
Optimize, Automate & Expand Your Customer Engagement
- Agent System (10 Accounts)
- Widget Maker
- Template Based Bots
- Contact Limit (Unlimited)
- CloudAPI Limit (1)
- Template Limit (Unlimited)
- Live Chat
- Bulk Message
- Schedule Message
- Chatbot
- Unlimited Service Conversations
- Email, Remote Desktop & Call Support Only
Enterprises
Full-Fledged Solution for Large-Scale WhatsApp Operations
- Agent System (20 Accounts)
- Widget Maker
- Template Based Bots
- Contact Limit (Unlimited)
- CloudAPI Limit (1)
- Template Limit (Unlimited)
- Live Chat
- Bulk Message
- Schedule Message
- Chatbot
- Unlimited Service Conversations
- Shopify Product List
- WooCommerce Product List
- Bot Builder
- SMTP Email Send Message
- Twilio Reminders
- Reservation
- CHATGPT Translation
- VoiceFlow for Advanced Bots
- Webhooks
- Email, Remote Desktop & Call Support Only
Unverified businesses are limited to sending 250 messages per day and are unable to access premium features, such as recording and location services. Thank you for your cooperation.
Pricing to suite all size of business.
Pay for what you need with WhatsApp conversation charges based on customer interactions. Fees per conversation vary by country, offering a flexible and tailored solution.
Providing pricing options that cater to businesses of all sizes.
Tailor your expenses to your requirements with WhatsApp conversation charges based on customer interactions. Fees per conversation vary by country, providing a flexible and customized solution.
Within each conversation, you have a 24-hour window to send an unlimited number of messages.
Service Conversation
If a user sends a message and the business replies to it, a conversation session is initiated and valid for 24 hours.
Business-Initiated Conversation
If a user sends a message and the business replies to it, a conversation session is initiated and valid for 24 hours.
Updates to WhatsApp’s conversation based pricing
New conversation categories will be introduced to WhatsApp pricing on 1 , 2023
Relevant resources:
Conversation-based pricing explainer
Our vision is for WhatsApp to be how people and businesses communicate at every stage of the customer journey.
Customers are opting into post-purchase notifications and marketing messages from businesses, and reaching out to businesses for customer service on whatsApp.
To align our product experience and pricing with this vision, wa are introducing new conversation categories and naming. There will be three new business-initiated conversation categories and we’re renaming user-i nitiated to align with the primary ways businesses and people are messaging on WhatsApp.
Utility conversations
Business-initiated conversations relating ta a transaction, including post-purchase notifications and recurring billing statement to customer who have opted in.
Authentication
Business-initiated conversations that enable businesses to authenticate users with one-time passcodes at multiple steps during the login process such as account registration, account recovery, and integrity challenges.
Marketing conversation
Business-initiated conversations to market a product or service to customer, such as relevant offers to customers who have opted in. Any business-initiated conversation that does not qualify as an authentication or utility conversation would also fall under this category.
Service conversations
Any user-initiated conversation, such as to resolve a customer enquiry.
Our pricing is changing to reflect the different value each of these experiences drives for businesses and people.
Marketing conversations drive incremental sales, while utility conversation facilitate existing sales. Service conversations help resolve customer inquires.
Starting June 1 , 2023 we’ll have new pricing for marketing and utility conversation.
Marketing rates will be higher and utility lower to reflect value for people and businesses. Service conversation rates will be the same as the current user-initiated rates
How it works
Choose template category upon template creation in either WhatsApp Business Manager or Business Management API.
Starting April 1, 2023 template approval will require category validation using our new categories — utility, authentication and marketing.
See our developer documents for guidelines on how we define template categories.
The utility rate card will apply when you select the utility category. Marketing rates will apply when you select marketing. Rates by country and region are available in our pricing documentation.
How to select template category during template creation in WhatsApp Manager starting April 1, 2023?
You will be prompted to select a templatecategory when creating a new template.
For any template that has variables, a sample with variables populated must be provided for the template category to be confirmed.
If the selected category does not match with our categorization, we will prompt you to change the category. You can appeal if you feel our selected category is not consistent with our guidelines.
How to select a template category during template creation in the Business Management API?
Template categories will be fields in the Business Management API template creation request. More details here.
Template rejection will be provided in response if the category selected does not match with our categorization. Rejection reason will indicate category mismatch.
What happens if I send templates of different categories in the same 24-hour conversation window?
Any time a template message is delivered, it will result in a conversation charge unless it is sent in a conversation of the same category. For example, if a utility template is delivered during a service conversation, it will open a separate utility conversation open for 24 hours from the time the utility template is delivered.
If a utility template is delivered during an open utility conversation, it will not open a new utility conversation or create a new charge. Below are several examples to illustrate how conversation charges work
Opening a marketing conversation inside a service conversation.
A service conversation is opened at 9:31 when a business response to a customer message is delivered. A marketing template is delivered while this service conversation is still open at 4:30. This opens a separate marketing conversation. The result is one charge for a service conversation and one charge for a marketing conversation.
Opening a utility conversation inside a marketing conversation.
A marketing conversation is opened at 3:40 when a marketing template message is delivered. Later, with the marketing conversation still open, a utility template is delivered at 6:00. This opens a separate utility conversation. The result is one charge for a marketing conversation and one charge for a utility conversation.
Two templates of the same category result in only one conversation charge.
A utility conversation is opened at 9:00 when a utility template message is delivered. Later, with the utility conversation still open, another utility template message is delivered at 11:00. There is no new conversation charge because the template category used within the open conversation window did not change. The result is one utility conversation charge.
One template with both utility and marketing content.
A template that includes content that is both utility and marketing based on our template guidelines is delivered at 11:59. Whenever marketing content is identified in a template, the template will be categorised as marketing. The results is one marketing conversation charge.
Frequently asked questions.
We tried our best to provide you all the answers
A complete, reliable, and user-friendly WhatsApp solution.
Manage conversations, automate messages, and boost engagement—all from one easy-to-use WhatsApp platform.
Integrate easily with these platforms
Our support agents will guide you through every step, so you don't need any technical knowledge to get started.
