On Cloud API vs Wati
On Cloud API charges 0% markup on Meta’s per-message rates — you pay Meta’s published rate and nothing on top, with a flat platform fee instead of a per-message cut. Wati’s cheapest plan, Growth, is listed at $39/month billed annually and stops at 3 users — you cannot add more. Five users means moving to Pro at $79/month, with extra seats at $24 each. Its per-message rates are not on the pricing page itself; they sit behind a “View Rate Card” link to a Google Drive document. The table below compares the pricing model, using only figures each provider publishes itself.
Pricing model, side by side
Every figure below is published by the provider itself. Service conversations — replies within the 24-hour customer window — are free on Meta’s Cloud API either way.
| What you pay | On Cloud API | Wati |
|---|---|---|
| Starting plan price | $9.99 / month | $39 / month (Growth, billed annually) |
| Price for 5 team members | $9.99 / month — Standard includes 5 agents | $79 / month — Pro is the first plan with 5 users |
| Team members on the entry plan | 5 agents | 3 users, with no option to add more |
| Adding team members | Move up a plan: 10, 15 or 20 agents included | $24 per extra user/month on Pro, $59 on Business |
| Per-message rates published openly | Yes — every country page, with a verified date | No — behind a “View Rate Card” link to Google Drive |
| Markup on Meta’s per-message rates | 0% — you pay Meta’s exact rate | Not stated on its pricing page |
Sources & caveats
- Wati: figures taken from Wati’s public pricing page — verified 2026-09-24.
- Wati’s plan prices and seat limits are from its public pricing page, shown in USD and billed annually — month-to-month billing is priced higher. Its pricing page does not say whether a markup is applied to Meta’s per-message rates, so we make no claim either way.
- Plans differ in what they include — seats, integrations and message allowances — so compare the full plan, not just the headline price. Figures here are each provider’s own published numbers on the verification date and can change at any time.
Common questions
Is On Cloud API cheaper than Wati?
On Cloud API starts at $9.99/month with 0% markup on Meta’s per-message rates — you pay exactly what Meta charges. Wati’s cheapest plan, Growth, is listed at $39/month billed annually and stops at 3 users — you cannot add more. Five users means moving to Pro at $79/month, with extra seats at $24 each. Its per-message rates are not on the pricing page itself; they sit behind a “View Rate Card” link to a Google Drive document. So you pay a higher subscription up front, and a per-message rate that isn’t on their pricing page.
What does “0% markup” actually mean?
It means the per-message fee you pay is Meta’s published rate, unchanged. On Cloud API makes its money on a flat monthly platform fee instead of taking a cut of every message, so your messaging cost does not rise as you scale.
Where do these numbers come from?
Wati’s figures come from Wati’s public pricing page, verified on 2026-09-24. Wati’s plan prices and seat limits are from its public pricing page, shown in USD and billed annually — month-to-month billing is priced higher. Its pricing page does not say whether a markup is applied to Meta’s per-message rates, so we make no claim either way. All figures are set independently by each provider and can change at any time.
Does Wati publish its per-message rates?
Wati publishes its subscription plan price, but not its per-message rates on the pricing page itself — you have to follow a separate link to find them. On Cloud API publishes every per-message rate on its country pages, with the date it was verified against Meta’s card.
Pay Meta’s rate. Nothing on top.
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