Platform FeaturesEverything you need across WhatsApp, Instagram & Messenger
WhatsApp Team InboxOne number, many agents — zero missed chats
Instagram InboxDMs, story replies & comments in one place
Messenger InboxPage DMs & post comments as conversations
AI Agent (RAG)A smart agent trained on your own business data
Multiple Human Live ChatHandle chats from several agents at once
Ask AIAI-powered smart replies & suggestions
Chatbot Flow BuilderBuild automated reply flows, no coding needed
Retarget Users on WhatsAppRe-engage past contacts with targeted messages
WhatsApp SchedulerSchedule messages for the perfect moment
Import, Broadcast & TrackBulk send campaigns & monitor delivery rates
Ads that Click to WhatsAppTurn ad clicks directly into WhatsApp chats
Multi-Agent Live ChatOne number, many agents — zero missed chats
Connect No Code A.I. ChatbotsPlug in AI bots with zero lines of code
Broadcast Unlimited CampaignsSend mass messages with no restrictions
No Banning IssueStay safe with 100% Meta-compliant messaging
See all features & pricing
Industries We PowerPurpose-built WhatsApp automation for every sector
Education & EdtechCoaching, Institutes & Online Learning
Banking & FintechDigital Payments, Lending & Finance
HealthcareClinics, Hospitals & Wellness
Events & WebinarConferences, Meetups & Live Events
EcommerceOnline Stores, D2C & Marketplaces
Real EstateAgents, Developers & Property Listings
IT Services & InternetTech Support, SaaS & Web Services
Offline & RetailStores, Outlets & Local Businesses
HR & RecruitmentHiring, Onboarding & Talent Acquisition
Spas & SalonsBookings, Promotions & Client Loyalty
AutomobileDealerships, Service Centers & Rentals
Travel & TourismBookings, Tours & Hospitality
Marketing AgenciesCampaigns, Leads & Client Updates
GovernmentPublic Services & Citizen Engagement
Gym & Fitness CentersMemberships, Classes & Reminders
Blogs
Ecommerce & Retail

WhatsApp Business API for Ecommerce

On Cloud API lets ecommerce stores recover abandoned carts, confirm cash-on-delivery orders and send live shipping updates over WhatsApp, using the official Meta Cloud API with 0% markup on Meta’s rates. Order and delivery messages are billed as Meta utility conversations, and a customer’s reply opens a 24-hour service window in which every further reply is free. Shopify and WooCommerce connect without code.

more repeat orders
24 hfree service window
0%markup on Meta rates

What ecommerce teams automate on WhatsApp

Abandoned-cart recovery

Trigger a WhatsApp reminder minutes after a cart is left behind, with the product image and a one-tap checkout link — open rates far exceed email.

Cash-on-delivery confirmation

Confirm COD orders before dispatch to cut fake and refused orders — the single biggest cost leak for stores in Pakistan and India.

Order & shipping updates

Send order confirmed, packed, shipped and out-for-delivery notifications automatically, with live tracking links.

Catalog browsing in chat

Let customers browse products, ask questions and reorder without leaving the conversation.

Post-purchase & reviews

Follow up after delivery to request reviews, offer replenishment and drive repeat orders.

Click-to-WhatsApp ads

Send Meta ad traffic straight into a WhatsApp chat where a bot qualifies and converts the lead.

Ecommerce on WhatsApp, market by market

Rates, payment methods and compliance differ by country. Pick yours for the local detail.

Ecommerce — common questions

How does WhatsApp abandoned-cart recovery work?

When a shopper leaves items in their cart, On Cloud API automatically sends a Meta-approved WhatsApp template with the product and a checkout link. The message is billed as a Meta marketing or utility conversation, and if the customer replies, every response you send in the next 24 hours is free.

Can I confirm cash-on-delivery orders on WhatsApp?

Yes. You can send an automated COD confirmation with Confirm and Cancel buttons before dispatch, which sharply reduces fake and refused orders. This is one of the most common uses for ecommerce stores in Pakistan, India and Bangladesh.

Does On Cloud API integrate with Shopify and WooCommerce?

Yes. Shopify connects through our Shopify app, and WooCommerce and custom stores connect via webhooks or the REST API — no code required for the standard order and shipping flows.

What does it cost to send order updates on WhatsApp?

Order and shipping notifications are billed by Meta as utility conversations, and On Cloud API adds 0% markup — you pay Meta’s published rate plus a flat platform fee. See the per-country rates on our country pages.

Ready to run ecommerce on WhatsApp?

Go live in 10 minutes on the official Meta Cloud API — with 0% markup on Meta rates.