WhatsApp API Pricing
That Grows With You
No hidden fees. 0% markup on Meta rates. Cancel anytime.
Trusted by 5,000+ businesses across Pakistan, UAE, India & beyond.
Start Your Journey – Choose a Plan
Find the Plan That Fits You Best
No matter your size — freelancer, startup, or enterprise — we've got the right plan.
Standard Plan
Key Features Small Businesses Need to Kickstart WhatsApp Marketing
- ✓5,000 Contacts per Month
- ✓Unlimited Messages per Month
- ✓1,000 Campaigns per Month
- ✓5 Agents
Included Features
- ●Messages & Inbox
- ●Contacts Manager
- ●Bulk Campaigns
- ●WhatsApp Templates
- ●QR Codes
- ●Chatbots & AI
- ●Agents System
- ●Apps Marketplace
Access to free apps. Paid apps and subscriptions are available separately.
Growth Plan
Essential Tools for Growing Teams to Scale WhatsApp Engagement
- ✓25,000 Contacts per Month
- ✓Unlimited Messages per Month
- ✓2,500 Campaigns per Month
- ✓10 Agents
Included Features
- ●Messages & Inbox
- ●Contacts Manager
- ●Bulk Campaigns
- ●WhatsApp Templates
- ●QR Codes
- ●Chatbots & AI
- ●Agents System
- ●Apps Marketplace
Access to free apps. Paid apps and subscriptions are available separately.
Scale Plan
Optimize, Automate & Expand Your Customer Engagement
- ✓Unlimited Contacts
- ✓Unlimited Messages per Month
- ✓Unlimited Campaigns per Month
- ✓15 Agents
Included Features
- ●Messages & Inbox
- ●Contacts Manager
- ●Bulk Campaigns
- ●WhatsApp Templates
- ●QR Codes
- ●Chatbots & AI
- ●Agents System
- ●Apps Marketplace
Access to free apps. Paid apps and subscriptions are available separately.
Enterprises Plan
Full-Fledged Solution for Large-Scale WhatsApp Operations
- ✓Unlimited Contacts
- ✓Unlimited Messages per Month
- ✓Unlimited Campaigns per Month
- ✓20 Agents
Included Features
- ●Messages & Inbox
- ●Contacts Manager
- ●Bulk Campaigns
- ●WhatsApp Templates
- ●QR Codes
- ●Chatbots & AI
- ●Agents System
- ●Apps Marketplace
✦All Premium Apps — $0 Extra.
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Run ads that click straight into your WhatsApp inbox
Run Facebook and Instagram ads that open a chat instead of a landing page. Every tap becomes a real conversation and a saved contact in your On Cloud API inbox.
Leads land in the shared inbox, flows qualify them in seconds, and your agents step in only when it matters.
Explore moreCountry-wise WhatsApp
Messaging Rates
WhatsApp messaging rates vary by country. Easily check the exact cost per message for users across different regions, ensuring full transparency and better cost control.
Pay only for the templates you send. Meta bills marketing, utility and authentication templates per message — it moved off the old per-conversation model on 1 July 2025. Since 1 October 2026, each business number gets 1,000 free replies a month inside the 24-hour customer service window; after that they are billed at the utility rate. Rates below are Meta’s own, with 0% added.
Marketing, Utility, Authentication & Service messages are charged per message, by country — at Meta’s published rate, with 0% markup.
Which of these do you want to set up first?
Select options- WhatsApp Business API
- Bulk campaigns
- Chatbot flows
- AI reply agent
- CRM integration
- Shared team inbox
Get early access to our campaign toolkit. Register!
NameAyesha NawazEmail[email protected]I agree to the terms. Read moreKeep me updated about On Cloud API offers and product news.ContinueManaged by On Cloud API. Learn moreBuild forms that live inside the chat
Capture leads and collect the details you need directly in the WhatsApp chat — no landing page, no drop-off.
From registrations to feedback and order details, every response lands straight in your On Cloud API inbox.
Explore moreWhatsApp Business API Pricing — Common Questions
How much does the WhatsApp Business API cost?
On Cloud API platform plans start at $9.99/month. On top, Meta charges per delivered message (marketing, utility and authentication templates) at rates that vary by country — and the first 1,000 service replies per number each month are free. We add 0% markup, so you pay Meta’s official rate directly.
Is there a free WhatsApp Business API plan?
The API has no license fee from Meta, but you need a platform plan (from $9.99/month) plus Meta’s per-message charges. The first 1,000 customer-service replies per number each month are free, and we never add markup.
Why is On Cloud API cheaper than other providers?
Because we are a Meta-verified Tech Provider, not a BSP. A Business Solution Provider resells Meta’s messaging and prices it itself, so a margin is built into every message. As a Tech Provider we charge a flat platform fee instead, and Meta’s published rate is what you pay per message.
Do I pay per message or per month?
Both: a fixed monthly platform fee (from $9.99) plus Meta’s per-message charges for the templates you send (marketing, utility, authentication). The first 1,000 customer-service replies per number each month are free. We add 0% markup — you pay Meta’s rate exactly.
Can I pay in my local currency (PKR, INR, AED)?
Yes. We support local payment methods and currencies for Pakistan (EasyPaisa, JazzCash, bank transfer), and INR/AED pricing on request — contact us for a localized quote.