Reseller program · White label · Egypt 2026
White Label WhatsApp Business API Reseller in Egypt: Start Under Your Own Brand
In Egypt, customers ask, order and track deliveries on WhatsApp before any other channel. That's an opening for agencies, software houses and system providers: sell a complete WhatsApp platform under your own name without building the software yourself. This guide covers how it works from Cairo to Alexandria, what it costs, and what to watch out for.
By On Cloud API team · Updated
Quick answer: how do you become a white label WhatsApp API reseller in Egypt?
A white label WhatsApp Business API reseller in Egypt sells WhatsApp software to its own customers under its own brand and domain, while On Cloud API runs the platform underneath. You pay a $100 one-time setup, $100 a month and $7 per active client, and you set your own prices for every client from Cairo to Alexandria.
Key takeaways
- Your brand in front. Clients log in on your domain (for example app.yourbrand.com), not ours.
- Flat, published pricing. $100 setup, $100 a month, $7 per active client.
- Unlimited client accounts and 100 GB of storage are included in the platform fee.
- Utility messages in Egypt are very cheap. $0.0036 each, against $0.0644 for a marketing message, roughly 18 times more.
- Build packages around confirmations and updates, such as order and cash-on-delivery confirmation, not promotions alone.
- No source code. You get white label platform access, not the codebase.
Where should you start: Cairo, Giza, Alexandria or another city?
Start with one city or district you know and can visit. Greater Cairo (Cairo, Giza, New Cairo, 6th of October and Sheikh Zayed) has the biggest concentration of companies. Alexandria, Mansoura, Tanta and other governorates often mean less competition than the capital.
This table is a starting suggestion based on general market patterns, not On Cloud API data:
| Area | Who to target | Package that fits |
|---|---|---|
| Cairo and Giza (Nasr City, Maadi, New Cairo, 6th of October, Sheikh Zayed) | Agencies, software houses, real estate, clinics, online stores | Team inbox, lead qualification, order confirmation |
| Alexandria | Stores, clinics, education centres, restaurants | Appointment booking, order confirmation, automated FAQs |
| The Delta (Mansoura, Tanta, Zagazig) | Local shops, tutoring and education centres, clinics | Reminders, parent communication, appointment messages |
| Upper Egypt and other cities (Assiut, Minya, Luxor, Aswan) | Education centres, clinics, local shops, tourism (Luxor and Aswan) | Bookings, reminders and simple automated replies |
Which industries are the best fit in Egypt?
| Industry | Suggested package |
|---|---|
| Online stores | Order confirmation before dispatch (especially cash on delivery), shipping updates, support, with Shopify and WooCommerce links |
| Clinics and medical centres | Appointment booking, reminders and patient enquiries |
| Schools, centres and tutoring groups | Registration enquiries, reminders and parent communication |
| Real estate | Lead qualification, viewing bookings, chat assignment to agents |
| Restaurants and cafés | Menus, booking confirmation, automated answers to repeat questions |
| Agencies and software companies | WhatsApp inside a CRM or booking system via REST API and webhooks, plus campaign management for clients |
In regulated sectors like healthcare and finance, check Meta's policies and local rules before promising a client any feature.
What does the On Cloud API reseller program include?
You get a white label platform on your own domain or subdomain, branding customisation, a reseller dashboard, unlimited client accounts, 100 GB of storage and priority support. Every client gets full feature access on any package, and you set the price they pay. A branded mobile app is available as an optional add-on.
- Your own domain. You need a custom domain and a Cloudflare account for DNS, SSL and performance. We configure the subdomain, DNS and branding for you.
- Your own brand. Branding customisation and an onboarding call are part of the one-time setup.
- Team inbox with multiple agents on one number, plus Instagram and Messenger inboxes.
- AI agent trained on business data and a no-code chatbot flow builder.
- Broadcast campaigns with delivery tracking, scheduling and retargeting, within Meta's messaging limits and with no extra cap from us.
- Integrations: Shopify, WooCommerce, Google Sheets, Zapier, plus REST API and webhooks.
- Optional white label mobile app: $50 setup plus $50 a month.
It runs on Meta's official Cloud API, not an unofficial tool.
How much does the WhatsApp API reseller program cost?
The program costs a $100 one-time setup, a $100 monthly platform fee and $7 per active client per month. Extra storage is $10 per 100 GB, the mobile app is $50 setup plus $50 a month, and customisation is $30 an hour (reseller page, 30 September 2026).
| Active clients | Web panel / month | With mobile app / month | Cost per client |
|---|---|---|---|
| 5 | $135 | $185 | $27 |
| 10 | $170 | $220 | $17 |
| 20 | $240 | $290 | $12 |
| 50 | $450 | $500 | $9 |
| 100 | $800 | $850 | $8 |
Monthly cost with no add-on apps or extra storage. The one-time $100 setup (plus $50 for the mobile app) is charged in the first month. Discounts, if any, are applied in your quotation.
What does the margin look like?
An illustration, not a forecast. Say you sell each client a package at $25 a month. You keep $18 per client after our $7 fee. With 20 clients you bill $500 against a $240 platform cost, leaving about $260 before your time, support and any Meta message fees. The Egyptian pound moves against the dollar, so agree the billing currency with your clients before you fix prices.
Ask about Meta's message fees. The reseller page prices the platform. Meta's per-message charges are a separate cost that Meta sets. Before you fix client prices, ask in your quotation exactly how Meta charges are billed and who pays them.
What does Meta charge per message in Egypt?
Meta charges per delivered message by category. In Egypt a marketing message costs $0.0644 and a utility message, such as an order or appointment confirmation, costs $0.0036 (Meta's rate card). From 1 October 2026, each business phone number gets 1,000 free service messages a month.
- Marketing costs about 18 times more than utility, so send order confirmations as utility messages, not marketing.
- The 1,000 free messages are service messages (replies inside the 24-hour window after a customer writes). They're shared across all customers of that number and don't cover templates.
- From 1 October 2026, service messages beyond the free 1,000 are charged at the Egypt utility rate, $0.0036.
- Rates are in US dollars and updated quarterly, so check Meta's rate card before you publish prices.
Should templates be in Arabic, Egyptian dialect or English?
Meta supports templates in Arabic. For Egyptian customers, simple Arabic that sounds close to how people speak usually works best, with a more formal tone for clinics and official bodies. Offer an English version for expats and international clients. A message that reads like a real person beats a stiff or literally translated one.
- Keep the order confirmation short: customer name, order number and a confirm or cancel button.
- Test every template on your own phone to check text direction and numbers before sending.
- Schedule campaigns at sensible hours, and remember the weekend in Egypt is Friday and Saturday.
- Give customers an easy way to reach a human agent when the bot isn't enough.
What should you know about consent and data protection?
Only send promotional messages to people who agreed to receive them. Build consent capture into each client's onboarding: a website form, a WhatsApp button or a tick at booking, with an easy way to opt out. Check Egypt's personal data protection law and any sector rules that apply to your clients, and take legal advice if they're in a regulated field. It also protects your number quality with Meta.
Do resellers get the source code?
No. Under the reseller agreement no source code is shared. You get full white label platform access, meaning your brand, domain, dashboard and client accounts, but not the underlying codebase. A white label subscription is different from buying software outright.
How do you get started as a reseller in Egypt?
- Prepare your domain and a Cloudflare account.
- Contact us with your domain and business details through the contact page, or request a quotation from the reseller page.
- Pay the one-time setup. We configure your subdomain, DNS through Cloudflare and branding, and hold an onboarding call.
- Add your first clients. Each active client costs $7 a month, plus $1 a month per add-on app they use.
- Set your prices and start with one city and one industry. Build a package for a sector you know, then expand.
Want the wider view? Our pricing page covers standard plans for businesses that want to use WhatsApp rather than resell it.
Frequently asked questions
What is a white label WhatsApp Business API?
It's a model where a company sells WhatsApp business messaging software under its own brand and domain while a provider runs the platform underneath. Clients see the reseller's name and login page, and the reseller owns the customer relationship and sets the prices.
How much does the On Cloud API reseller program cost?
As published on our reseller page on 30 September 2026: a $100 one-time setup, a $100 monthly platform fee and $7 per active client per month. Extra storage is $10 per 100 GB, the white label mobile app is $50 setup plus $50 a month, add-on apps are $1 per app per client, and customisation is $30 an hour.
Do I need my own domain to become a reseller?
Yes. You need a custom domain, such as app.yourbrand.com, and a Cloudflare account, which is used for DNS, SSL and performance on your reseller subdomain. We configure the subdomain, DNS and branding during setup.
Can I set my own prices for clients in Egypt?
Yes. You set your own markup and price every client package yourself. You pay a flat $7 per active client per month whatever package the client is on, so your margin is the difference between your price and your costs.
How much does Meta charge per WhatsApp message in Egypt?
According to Meta's rate card, a marketing message to an Egyptian number costs $0.0644 and a utility message $0.0036 per delivered message. From 1 October 2026 each business phone number gets 1,000 free service messages a month, shared across all its customers and covering service messages only, not templates. Rates are set by Meta and can change.
Who pays Meta's message charges under the reseller program?
The reseller page prices the platform, not Meta's per-message fees, which Meta sets separately. Ask in your quotation exactly how Meta charges are billed and who pays them before you fix client prices.
Can I use Arabic templates and Egyptian Arabic?
Yes, Meta supports message templates in Arabic. Simple Arabic that sounds close to how your Egyptian customers speak usually works best, with a more formal tone for clinics and official bodies, and an English version for international clients.
Do resellers get the source code?
No. Under the reseller agreement no source code is shared. You get full white label platform access, including your brand, domain, dashboard and client accounts, but not the underlying codebase.
Is the platform official, and can I send bulk WhatsApp messages?
It runs on Meta's official WhatsApp Cloud API, not an unofficial tool. Broadcasts use Meta-approved templates and follow Meta's messaging limits, with no separate campaign cap from us, and should only go to people who agreed to receive them.
Ready to launch under your own brand in Egypt? On Cloud API is a Meta Verified Tech Provider on the official WhatsApp Cloud API. See the reseller program and get a quotation.
Sources: On Cloud API reseller program (pricing and requirements as published on 30 September 2026); Meta for Developers, WhatsApp pricing (USD rate card; Egypt marketing $0.0644, utility $0.0036). Rates and program terms can change, so confirm before you commit.
